OptiCash By Zietra


A Smart Price-Comparison Tool To
Give Your Business The Competitive Edge

The Price Comparison & Analytics algorithm used by OptiCash helps to monitor competitor pricing by
comparing your existing product pricing with that of major retailers or manufacturers, suppliers & vendors
within the same category.

It also allows you to source products most competitively priced based on comparable product attributes;
integrate with your POS data; and also get smart data analytics that allow you to plan your business pricing
strategies and stay ahead of the game.

The Need For OptiCash

Price is one of the main factors influencing purchase decisions, both from a retailer and consumer perspective. To let numbers speak for itself, >75% of online shoppers actively compare product prices before making a purchase and nearly half of the shoppers purchase discounted products.

So if your pricing strategy doesn’t have its ear to the ground, then it can most certainly affect your sales and profit.

In addition, the manual effort required to monitor or track competitor pricing, to benchmark the prices of company owned or distributed products, is humongous.

The data is subject to human errors and there is usually a huge time-lag in identifying the correct or the most competitive price at which to sell.

The impact on decision making and overall business projections & revenue is dire, especially in a world where everything is expected to be delivered instantaneously and consumer preferences change almost as the clock ticks!

How Does OptiCash Help?

The smart pricing algorithm in OptiCash has been designed by Zietra to
give you a market-specific insight into competitor pricing. Accompanied by
system-aided price recommendations, the tool allows your pricing team to
make informed decisions and dynamically benchmark your pricing; making
product adoption by your target consumers easier and quicker.

How It Works

OptiCash can be easily integrated with your existing retail or e-commerce software / order-to-cash process / POS system

You can add your products and also that of competitors, to compare prices among similar products, based on custom pricing rules

Competitor prices for similar SKUs can be extracted with intelligent automation with the highest accuracy and compared for better insights into pricing

You can browse by category, brand or product SKU to track pricing and dynamically benchmark your product pricing as required

The algorithm combines market data with internal data, pricing parameters, reviews, delivery time, shipment, etc., to help calculate the optimal selling price or recommend the best buying options to your customer

Competitor Price Monitoring allows you to track competitor price as well as stock information that allows you to plan your inventory

You can also track price changes in the market and get instant notification

Dashboard includes historical data, market trends & business insights to allow you to make informed pricing decisions

The extended applications of the tool are many, but one that is particularly relevant is that insights from the tool can also be utilized to recommend product bundles for x-sell and upsell

Key Features Of OptiCash

  • Direct data extraction by web crawling
  • Automated market research
  • Market & competitor price monitoring
  • Price comparison & benchmarking
  • Dynamic pricing & price history
  • Pricing intelligence & predictive analysis
  • Price & stock notification system
  • Advanced search filters & price change alerts
  • Stock availability view
  • Machine learning that improves over time

OptiCash Benefits For Your Business

Improve your pricing strategy,
with insight into competitor
pricing and market trends

Analyze data using AI to
determine best sellers, similar
products & inventory levels

Delight customers with a
choice of best products made
available at the best prices

Identify products most likely to
sell, using predictive analytics
based on buying patterns

Simplify inventory management
by stocking your inventory based
on customer demand

Easily find similar products
from different vendors and
influence buying decisions

Easy to use interface that helps
you to filter your products by
vendor, category & SKU

Can tag your best selling
products & be notified of price
changes by vendors

Save time with the automated
pricing comparison monitor
and pricing & market trends

To get your OptiCash tool or to know more on how Zietra can help with customized
AI solutions for your business, get in touch with us.

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